When does a customer count as inactive?

It depends on how often people normally buy from you. For monthly orders, three quiet months are a sign; for yearly purchases, wait longer.

How big should a win-back offer be?

Big enough to notice, small enough to stay fair to customers who never left. A modest code is often enough, together with something new to show.

Can SmartMailing send win-back emails by itself?

Yes. An automation can send them to subscribers after a time without activity, so nobody has to remember.

How do referral rewards work?

Each customer gets a personal code to share. When a friend uses it, both get the reward. The credit block in these templates shows the code and the amount.

Template library

Loyalty Email Templates

Birthday treats, store credit, referrals and emails that bring customers back. Real emails from the SmartMailing builder, with desktop and phone previews.

5 templatesDesktop + mobile previews4 languages

When to send loyalty emails

Customers who went quiet

A friendly note and a reason to come back.

A birthday

A small treat on a day that is about them.

Credit or a gift card

Store credit as a thank-you, or a gift card from a friend.

Referrals

A reward for customers who bring friends.

Tips for loyalty emails

Make it personal: use their name or something from their history.
Keep the reward simple and the code easy to find.
Give a clear expiry date, with enough time to use it.
In win-back emails, ask what you could do better, not only what to buy.
Stop after one or two tries; people who do not want to come back should not be chased.

Your turn

Generate your own Loyalty and win-back email.

Each example shows the layout with sample text. In a demo, SmartMailing writes one for your brand in seconds.

Book a demo

Template library

Loyalty Email Templates

Birthday treats, store credit, referrals and emails that bring customers back. Real emails from the SmartMailing builder, with desktop and phone previews.

5 templatesDesktop + mobile previews4 languages

We miss you

Campaign

Birthday offer

Campaign

Store credit

Campaign

Gift card

Campaign

Refer a friend

Campaign

When to send loyalty emails

Customers who went quiet

A friendly note and a reason to come back.

A birthday

A small treat on a day that is about them.

Credit or a gift card

Store credit as a thank-you, or a gift card from a friend.

Referrals

A reward for customers who bring friends.

Tips for loyalty emails

Make it personal: use their name or something from their history.
Keep the reward simple and the code easy to find.
Give a clear expiry date, with enough time to use it.
In win-back emails, ask what you could do better, not only what to buy.
Stop after one or two tries; people who do not want to come back should not be chased.

Your turn

Generate your own Loyalty and win-back email.

Each example shows the layout with sample text. In a demo, SmartMailing writes one for your brand in seconds.

Book a demo