Free BIMI checker

Can your logo show in the inbox?

Check a domain's BIMI record, its logo and certificate links, and the DMARC policy BIMI depends on. See what's missing before Gmail, Yahoo or Apple Mail will show the logo.

About BIMI

What BIMI needs

What BIMI does
BIMI (Brand Indicators for Message Identification) is a TXT record at default._bimi.yourdomain.com that points to your logo. Mailbox providers that support it show the logo next to your emails.
DMARC comes first
Logos only show for domains whose DMARC policy is quarantine or reject and covers all mail. With p=none, the BIMI record is ignored.
The logo and the certificate
The logo must be an SVG in the SVG Tiny PS format, served over https. Gmail and Apple Mail also require a certificate, usually a VMC, which needs a registered trademark. Gmail also accepts a CMC for logos without one. Yahoo can show logos without a certificate.

Questions

BIMI, answered

Is BIMI worth it?

It is optional, but a logo next to your name makes your emails easier to recognize and harder to fake. Getting there also means a strict DMARC setup, which helps delivery on its own.

Do I need a trademark for BIMI?

For a VMC (Verified Mark Certificate), yes. A CMC (Common Mark Certificate) works without a trademark for a logo you have used publicly for at least a year. Gmail accepts both; its blue checkmark needs a VMC.

Why doesn't my logo show even though BIMI is set up?

Usually DMARC is still at p=none or below 100%, the SVG is not in the Tiny PS format, or the certificate Gmail needs is missing. Mailbox providers also decide per message, based on your sending reputation.

What does a BIMI record look like?

v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem. l is the logo address and a is the certificate.

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Free BIMI checker

Can your logo show in the inbox?

Check a domain's BIMI record, its logo and certificate links, and the DMARC policy BIMI depends on. See what's missing before Gmail, Yahoo or Apple Mail will show the logo.

About BIMI

What BIMI needs

What BIMI does
BIMI (Brand Indicators for Message Identification) is a TXT record at default._bimi.yourdomain.com that points to your logo. Mailbox providers that support it show the logo next to your emails.
DMARC comes first
Logos only show for domains whose DMARC policy is quarantine or reject and covers all mail. With p=none, the BIMI record is ignored.
The logo and the certificate
The logo must be an SVG in the SVG Tiny PS format, served over https. Gmail and Apple Mail also require a certificate, usually a VMC, which needs a registered trademark. Gmail also accepts a CMC for logos without one. Yahoo can show logos without a certificate.

Questions

BIMI, answered

Is BIMI worth it?

It is optional, but a logo next to your name makes your emails easier to recognize and harder to fake. Getting there also means a strict DMARC setup, which helps delivery on its own.

Do I need a trademark for BIMI?

Why doesn't my logo show even though BIMI is set up?

What does a BIMI record look like?

v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem. l is the logo address and a is the certificate.

More free tools

Stop fixing DNS by hand.

Start free

SmartMailing gives you the records for your sending domain and checks them for you.

Can your logo show in the inbox?

What BIMI needs

What BIMI does

DMARC comes first

The logo and the certificate

BIMI, answered

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DMARC checker

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Stop fixing DNS by hand.

Can your logo show in the inbox?

What BIMI needs

What BIMI does

DMARC comes first

The logo and the certificate

BIMI, answered

More free tools

Email domain checker

DMARC checker

SPF record checker

DKIM checker

MX lookup

Email signature generator

Stop fixing DNS by hand.