What is the 1 to 10 question?

It asks how likely someone is to recommend you, from 1 to 10. The share of high scores minus the share of low ones gives a simple loyalty number to follow over time.

When is the best time to ask for a review?

When the customer has used what they bought, for example two weeks after delivery for a product, or the day after a visit.

How do the score buttons work?

Each number in the rating block is a link. A tap opens the page you choose with that score, so one click records the answer.

Should I offer a reward for answering?

A small thank-you can help with surveys. For public reviews, check the platform’s rules first; many do not allow rewarded reviews.

Template library

Feedback Email Templates

Review requests, ratings and short surveys to hear from your customers. Real emails from the SmartMailing builder, with desktop and phone previews.

4 templatesDesktop + mobile previews4 languages

When to ask for feedback

After a purchase

Once the product has had time to prove itself, ask for a review.

To measure loyalty

A one-question survey on how likely people are to recommend you.

Before a decision

A short survey when you plan something new and want customers to shape it.

After an event

Thank guests and ask how it went while it is fresh.

Tips for feedback emails

Ask one question in the email itself, so answering takes one tap.
Say why you are asking and what you will do with the answers.
Choose the moment: after the product is used, not right after payment.
Invite unhappy customers to reply to you first.
Close the loop: tell people what changed because of their answers.

Your turn

Generate your own Feedback email.

Each example shows the layout with sample text. In a demo, SmartMailing writes one for your brand in seconds.

Book a demo

Template library

Feedback Email Templates

Review requests, ratings and short surveys to hear from your customers. Real emails from the SmartMailing builder, with desktop and phone previews.

4 templatesDesktop + mobile previews4 languages

Review request

Campaign

How likely to recommend us

Campaign

Survey invitation

Campaign

Thanks for coming

Campaign

When to ask for feedback

After a purchase

Once the product has had time to prove itself, ask for a review.

To measure loyalty

A one-question survey on how likely people are to recommend you.

Before a decision

A short survey when you plan something new and want customers to shape it.

After an event

Thank guests and ask how it went while it is fresh.

Tips for feedback emails

Ask one question in the email itself, so answering takes one tap.
Say why you are asking and what you will do with the answers.
Choose the moment: after the product is used, not right after payment.
Invite unhappy customers to reply to you first.
Close the loop: tell people what changed because of their answers.

Your turn

Generate your own Feedback email.

Each example shows the layout with sample text. In a demo, SmartMailing writes one for your brand in seconds.

Book a demo