Announcement Email Templates
Launches, new features and news your customers should hear first. Real emails from the SmartMailing builder, with desktop and phone previews.
Product launch
Campaign
New feature
Campaign
New app version
Campaign
Opening day
Campaign
Price change
CampaignWhen to send an announcement
A new product
Something new is ready to order, and your customers should hear it from you first.
A new feature or app version
Your product does something new, and users need to know what changed and how to use it.
A new shop or location
You open a new place and invite the people who live nearby.
A change customers must know about
A new price or new terms, told clearly and in good time.
Tips for announcements
- Say what is new in the first line, in plain words.
- Explain what it changes for the reader, not just what you built.
- Show it: a photo, a short video or a screenshot.
- Answer the first questions in the email itself.
- For a price change, give the date and the new price early, and say what stays the same.
Your turn
Generate your own Announcements email.
Each example shows the layout with sample text. In a demo, SmartMailing writes one for your brand in seconds.
Book a demo