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About this Product launch email template
Introduce a new product. A New badge and the product’s name open it, a short text says what it does in plain words, a video shows it working, and two buttons lead to ordering and to more detail. Questions and answers close it. Answer in the email the three questions customers will ask first; it saves replies later.
What is in this email
- 01
Badges
New
- 02
Headline
Meet the self-watering clay pot
- 03
Text
Fill the base once and the clay slowly passes water to the roots for up to two weeks. It is made by hand in our workshop, like every Mossloft pot.
- 04
Video
Handmade clay pots
- 05
Two buttons
Order the pot · See how it works
- 06
Questions and answers
Good to know: Which plants does it suit? · What sizes are there? · Can it go outside?
Subject line and preheader
Subject
New: the self-watering clay pot
Preheader
Two weeks between waterings, still handmade in our workshop.



