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About this Delayed email template
Send it as soon as you know an order will be late, before the customer asks. The status panel says how long the delay is, the timeline gives the reason, one button opens tracking, and a note offers to cancel and refund. Say sorry once, give a new date and offer a way out; that is all the email needs.
What is in this email
- 01
Status panel
Delayed: Your parcel needs two more days
- 02
Timeline
Parcel updates: Delayed by the weather · Order received
- 03
Button
Track your parcel
- 04
Info note
Rather cancel?: Reply to this email and we refund you in full, no questions asked.
Subject line and preheader
Subject
Your order is running late, sorry
Preheader
Here is what happened and when to expect your plants.




