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Photos by Ceyda Çiftci, Hayley Maxwell, Magnus Jonasson on Unsplash
About this Customer story email template
Tell how one customer uses what you sell; a real example often says more than a list of features. A photo of their place opens it, a short text sets out the problem they had, and two smaller parts show what worked and a quote in their own words. Two buttons close it: one to the matching offer, one inviting readers to share their story. Ask the customer before you send it.
What is in this email
- 01
Full-width photo
A cosy café corner with plants
- 02
Headline
A café that feels like a greenhouse
- 03
Text
Ottilie wanted plants that survive a busy café: steam, coffee breaks and no time to water. With our office plant service she now has forty plants, and we water them every second Monday.
- 04
Button
Read her story
- 05
Photo beside text
The plants that made it: Monstera, pothos and a large olive tree by the window. All three cope with steam and changing light.
- 06
Photo beside text
In her words: “Guests ask about the plants before they ask for the menu. I spend zero minutes a week on them.”
- 07
Two buttons
Plants for offices · Share your story
Subject line and preheader
Subject
How Café Ottilie grew a jungle
Preheader
Forty plants, one busy café and almost no time to water.
