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Photos by Timothé Durand, Ravali, Hayley Maxwell on Unsplash
About this Startup journey email template
For founders who want to tell their story as it happens. A big photo and the headline open it, a short text sets the scene, and two smaller stories follow: what went wrong and what comes next. Two buttons close it, one to the shop and one to write back. Readers trust the honest part most, so keep the mistake in.
What is in this email
- 01
Full-width photo
The team in the shop
- 02
Headline
From a balcony to a shop
- 03
Text
Two years ago we sold cuttings from our balcony to friends. Today Mossloft is a shop, a Saturday workshop and an app that reminds 4,000 people to water. Here is an honest look at how we got here.
- 04
Button
Read our story
- 05
Photo beside text
What we got wrong: We ordered 300 pots in a colour nobody wanted. They became our best workshop material, and a lesson in asking first.
- 06
Photo beside text
What comes next: A second shop, more weekend workshops and plant care in the app for every plant we sell. We will keep you posted.
- 07
Two buttons
Visit the shop · Write to us
Subject line and preheader
Subject
Two years ago, Mossloft was a balcony
Preheader
What we built, what we got wrong and what comes next.
