How Klaviyo pricing works
Klaviyo charges by the number of active profiles on your list. The email plan starts around $20 a month for 500 contacts and steps up in bands as your list grows. SMS is priced as its own plan that combines contacts and message credits.
The cost curve
- Free covers up to 250 profiles and 500 emails a month.
- 500 contacts is about $20 a month.
- 5,000 contacts is about $110 a month.
- 10,000 contacts is about $150 a month.
- 50,000 contacts is north of $700 a month.
The shape of that curve is the whole story: the deeper into ecommerce data you go, the more contacts you accumulate, and the bill follows.
What to watch
- Dedicated support is gated behind a high monthly spend, around $4,000, so smaller accounts lean on docs.
- Complexity. Klaviyo is powerful enough that many teams hire an agency to run it.
- Lock-in. The deeper your flows and segments wire into the Shopify data layer, the harder it is to leave.
Klaviyo earns its price for data-heavy ecommerce. The question is whether you are paying for power you actually use.
How SmartMailing compares
SmartMailing prices by emails sent, so growing your list does not compound your bill the way contact-based billing does. You get an AI builder that starts from your website, marketing and transactional in one place, a per-brand deliverability score, native multi-brand, and EU operation. Import your Klaviyo audience and try it on your own brand for free.