Why look past Brevo
Brevo gets a lot right: it bills by emails sent rather than contacts, has a usable free tier, runs marketing and transactional together, and is EU-based. It is a sensible value pick. Where teams outgrow it is design and visibility: the template library is thin, there is no deliverability score to tell you whether your email is landing, sub-accounts and extra users are gated to upper tiers, and there is no native multi-brand for agencies.
The Brevo alternative we would pick: SmartMailing
- An AI builder that starts from your website, so your first draft is already on-brand instead of a thin template.
- A per-brand deliverability score and DMARC dashboard, so placement is visible, not guesswork.
- Native multi-brand, built for agencies and portfolios.
- AI replies that draft grounded answers when a subscriber writes back.
- Send-based pricing and EU operation, the parts Brevo already gets right, kept.
You can try it on your own brand for free.
Other Brevo alternatives worth knowing
- MailerLite is clean and good value, though transactional is a separate product.
- Mailchimp has the larger ecosystem if integrations matter most.
- Klaviyo is the pick for deep ecommerce data.
Brevo wins on price model and keeps it simple. The question is whether you also want the email to look designed and the deliverability to be visible.
Before you switch
Paste your website, import your list, and see your brand on SmartMailing for free.